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Visitor Survey 2016 Results

Posted in News on 12 Oct 2016

The results of the UK Visitor Survey 2016 are now available

In 2016, the Berkshire Record Office took part in a national survey of visitors to UK archives. Below are the results for the BRO which you are welcome to read if you would like to.

Headline scores for BRO

• Our service was rated 9.5 out of 10 for the archive overall
• Our service was rated 9.8 out of 10 for the availability of staff
• Our service was rated 9.8 out of 10 for the attitude of staff
• Our service was rated 9.8 out of 10 for the quality and appropriateness of staff advice.

Satisfaction ratings were high in most areas. Those over 90% were as follows:
• the appearance of the building at 91%
• the physical access to and in the building at 92%
• the welcome and reception of the archive at 91%
• the availability of computers at 91%
• the availability of seating at 94%.

Only one area was low; self-service photography at 54%.

Our typical visitor:
• arrives by private transport (67%)
• stays 3.1 hours (89%)
• undertakes family history research (39%).

The survey indicates that for 54% of our visitors, coming to BRO was the sole reason that they were in Reading that day.

Our visitors were also asked what benefits they had experienced from visiting the archive:
 100% agree that using archives improved knowledge of their area of interest
100% agree that they developed news skills or improved existing skills
 100% agree that using archives gave them a greater understanding of the community, its history and people
100% say that they enjoyed themselves
 98% agree that using archives inspired them to find out more.

14% of our visitors were here for the first time. Of those for whom it was not their first time, 80% had visited us before and 58% of those were regular visitors.

52% of visitors prepared for their visit by checking online and 60% emailed or telephoned in advance.